Singularity is a game from Activision, and it's somewhat strange marketing campaign has been proven effective through the interest it has generated for Singularity.
The marketing campaign started with a newscast that was posted on youtube and was followed by a few videos that seemed to aim at exposing something major that the Russian government is hiding. The back story for the game continued to grow, with potential players submitting information they have found while researching Natasha Norvikov, an assassin in the middle of the chaos. People interested in participating in learning more about the steadily unfolding back story can join MIR12 via their website.
As far as the gameplay is concerned it looks to feature a rewind aspect, that lets you restore a destroyed objects state. Lets hope this feature is more fun to use that it sounds. Check out the official trailer below.
Sunday, February 22, 2009
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